About Us

Step into the vibrant world of Its Juugin, a cutting-edge urban streetwear brand deeply rooted in the iconic fashion of the street Culture. Born from a passion for the bold and dynamic aesthetics of the iconic decades, Its Juugin celebrates the spirit of hustlers, rebellion, individuality, and self-expression that defined the streets during that era.

Founded by a group of trendsetting creatives with a shared love for pure flav and contemporary edge, Its Juugin blends retro-inspired designs with modern streetwear sensibilities to create a unique fusion of past and present. From neon-soaked graffiti motifs to oversized silhouettes reminiscent of the golden age of hip-hop, each piece in our collection is crafted with meticulous attention to detail and an unwavering commitment to quality.


Drawing inspiration from the pulsating energy of bustling city streets and the eclectic influences of urban subcultures, Its Juugin offers a diverse range of apparel and accessories that resonate with street culture aficionado. Whether you're rocking our signature graphic tees adorned with nostalgic street culture references, slipping into our iconic tracksuits infused with retro charm, or accessorizing with bold statement pieces that command attention, Its Juugin empowers you to embrace your individuality and make a bold statement with your style.

At Its Juugin, we believe that fashion is more than just clothing—it's a form of self-expression, a reflection of personality, and a catalyst for cultural revolution. With each collection, we pay homage to the timeless allure of the street culture while pushing boundaries and setting trends for the modern urban explorer. Join us on a journey through time and style, and let Its Juugin be your ultimate destination for authentic, nostalgia-infused streetwear that transcends generations.